Tabitha spent years leading complex projects, operational initiatives, and transformation work inside large organizations.

She knew how to solve difficult business problems.

What she was tired of was everything surrounding the work:
– The politics.
– The posturing.
– The constant pressure to manage perceptions instead of simply creating impact.

As she started thinking about consulting, one belief kept slowing her down…

The idea that she needed to have every detail perfectly figured out before she could begin.

The niche.
The offers.
The frameworks.
The website.
The long-term plan.

But eventually, Tabitha realized something important:

Waiting for perfect clarity was keeping her stuck far longer than imperfect action ever would.

That mindset shift changed everything.

Instead of trying to package herself as someone who could do everything, she focused on the work she genuinely enjoyed most:
Strategic marketing advisory and fractional consulting for growth-focused companies.

Passport helped her simplify the process, narrow her positioning, and build momentum even before she felt fully “ready.”

And once she stopped overthinking every move, opportunities started coming faster.

Today, Tabitha runs Acumen Squared, partnering with organizations through fractional strategy and operational consulting engagements designed to help companies scale more effectively.

She’s already landed multiple clients and is on track to generate $300K this year.

But perhaps the biggest transformation is how work feels now.

Tabitha gets to focus her energy on meaningful projects with clients who value her expertise—instead of navigating what she jokingly calls “executive sword fighting.”

These days, her work feels energizing instead of exhausting.