For years, Roseanne dreamed about building a consulting business of her own.

But every time she got close to taking the leap, something pulled her back:

• A demanding role.
• A restructuring.
• Uncertainty about what direction to take next.

Then life forced a much bigger perspective shift.

After multiple corporate restructurings, the loss of her son, and a season of illness, Roseanne realized how little control she truly had over her time, energy, and future while building someone else’s company.

She knew she didn’t want to keep waiting.

After more than 25 years leading organizational development and culture transformation work, Roseanne had deep expertise.

But what she lacked was a clear, focused consulting model she could confidently bring to market.

Passport challenged her to simplify.

Instead of trying to position herself broadly, she learned how to narrow her focus around one audience, one problem, and one clear outcome.

At first, she resisted it. She assumed having a broader niche would create more opportunities.

What she discovered was the opposite:

The more specific she became, the more her message resonated with her ideal clients.

Today, Roseanne leads Culture by Design, helping high-growth organizations intentionally design the leadership and workplace systems that shape better culture and performance.

And even before officially finishing Passport, she was already leading workshops, validating her methodology, and having client conversations around her evolving offers.

But the biggest transformation was personal.

Roseanne now splits her time between Texas and Georgia so she can stay close to both her children and grandchildren—something that would have been impossible with her previous corporate schedule.

After more than a decade of waiting, she finally gave herself permission to begin.