For years, Michele knew she wanted to build something of her own.

Not someday.

Not “after retirement.”

Now.

After three decades leading sales, marketing, and strategy initiatives for enterprise-level organizations, she had already built a successful career.

But there was another vision that kept pulling at her:

A business focused on helping women-led companies scale with stronger sales alignment, strategy, and leadership.

She already knew the mission.

The name.

The impact she wanted to create.

What she didn’t have yet was the structure.

Like many women stepping into entrepreneurship, Michele wasn’t lacking ambition or expertise.

She was stuck at the starting line.

Passport gave her the structure and accountability to finally move the idea out of her head and into the real world.

And one breakthrough changed everything:

Getting crystal clear on exactly who she wanted to serve.

The moment Michele identified women-led CPG companies as her ideal clients, the business stopped feeling theoretical.

It became real.

Today, Michele is building her business alongside her full-time role, helping fractured sales teams inside growing CPG companies align, scale, and lead more effectively.

She has already developed premium consulting offers, including $3K founder intensives and larger-scale strategic engagements designed for scaling organizations.

But perhaps the most meaningful moment had nothing to do with revenue.

When her LLC paperwork arrived, Michele says she could barely breathe from excitement.

Not because the business was finished.
But because it had finally begun.

The result?

She wasn’t just imagining herself as an entrepreneur.

She was one.