AI tool
The Niche Navigator
The Niche Navigator helps you turn what you already know into a clear, marketable consulting niche—one that fits your expertise, solves a problem businesses are actively paying to fix, and gives you a clear place to start.
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How it works
The Niche Navigator walks you through four questions that define a winning consulting niche — the same framework taught inside Passport:
- Person — the specific person you're best positioned and most excited to serve
- Problem — the urgent challenge keeping them up at night
- Promise — the transformation you deliver
- Proof — the evidence that makes your offer credible
No endless brainstorming. No guessing what might sell. No trying to squeeze 20 years of experience into one vague consulting idea.
Just a clear niche you can build a business around.
